Underage Drinking and Advertising
TV, alcohol, and kids just don’t mix. The average American youth spends 1200 hours per year watching television. This total of 1200 hours is the equivalent of spending 50 days a year watching TV. In the 50 days a year that our kids are consumed by the television, beer and spirit advertisers are increasing the amount of money spent on ads to sell their products to impressionable viewers. In 2010, beer and alcoholic spirits companies spent over 1 billion dollars on TV ads. The mix of alcohol ads with young people watching is leading to a dangerous and deadly trend …